“Developing managers into the leaders
everyone wants to follow”
Cognition, Culture, & Coaching
Meet Rusty
Founder of 5E Leadership | Coach. Speaker. Builder of Trust-Driven Cultures.
With over 30 years of executive leadership experience, Rusty Calloway equips managers to become the leaders everyone wants to follow. As the founder of 5E Leadership, Rusty blends real-world leadership, brain-based coaching, and trust-building strategies to transform teams and cultures.
His 5E Framework—Engage, Empathy, Equip, Empower, Encourage—is the heart of his coaching and keynote work. Rusty is a Certified Partner with the Trust Edge Institute, a Certified Brain Coach, and a Herrmann Whole Brain Thinking Certified Practitioner.
Above all, Rusty leads with one purpose: To equip, empower, and inspire others to be the best version of themselves.
"Employee engagement was one of our targeted metrics to improve. In the 10 months of using 5E Leadership’s complete program, engagement has risen 27 points to 71%."
Mat Sumlin, General Manager
La-Z-Boy Home Furnishings & Decor
Gulf Coast Alabama & Florida
COGNITION
THINKING DRIVES PERFORMANCE
The Herrmann Whole Brain Thinking model enhances organizational effectiveness by acknowledging and leveraging diverse thinking styles.
Culture
TRUST, NOT MONEY, IS THE CURRENCY OF BUSINESS & LIFE
A lack of trust is always the root issue, and the only way to create lasting change is to solve with trust. Gain the advantage of the Trust Edge, a culture supported by the 8 Pillars of Trust.
COACHING
THE 5E’S THAT INCREASE EMPLOYEE ENGAGEMENT
The 5E's of coaching—Engage, Empathy, Equip, Empower, Encourage—create a foundation for effective leadership. This approach not only develops strong leaders but also cultivates a positive, supportive culture that fuels individual and collective success within organizations.
Assessments & Surveys
Measurement should not be cumbersome or confusing. Your organization deserves an accurate picture of trust and engagement, with a clear path forward. “If you don’t measure it, you can’t improve it. You must have a starting point to know where you are going.” This holds true for both individuals and our teams.
