“Developing managers into the leaders
everyone wants to follow”
Cognition, Culture, & Coaching
A Practical Guide to Leading the Whole Person
My new eBook for only $4.95
The 5E Masterclass
Unlocking Whole Leader Potential
Lead with clarity, character, and connection. Master the 5E Framework and transform how you lead people.
My new 5 Chapter, 18 Part Video Learning Masterclass Course! Use code: 30%OFF @ checkout. Plus, get the eBook Free! Use FREE-EBOOK @ checkout!
Meet Rusty
Founder of 5E Leadership | Coach. Speaker. Builder of Trust-Driven Cultures.
With over 30 years of executive leadership experience, Rusty Calloway equips managers to become the leaders everyone wants to follow. As the founder of 5E Leadership, Rusty blends real-world leadership, brain-based coaching, and trust-building strategies to transform teams and cultures.
His 5E Framework—Engage, Empathy, Equip, Empower, Encourage—is the heart of his coaching and keynote work. Rusty is a Certified Partner with the Trust Edge Institute, a Certified Brain Coach, and a Herrmann Whole Brain Thinking Certified Practitioner.
Above all, Rusty leads with one purpose: To equip, empower, and inspire others to be the best version of themselves.
Our Clients
La-Z-Boy Home Furnishings & Decor (Gulf Coast)
Church of the Highlands (Oxford Campus)
Gold Bond Building Products (Anniston Plant)
National Gypsum (MMSP)
COGNITION
THINKING DRIVES PERFORMANCE
The Herrmann Whole Brain Thinking model enhances organizational effectiveness by acknowledging and leveraging diverse thinking styles.
Culture
TRUST, NOT MONEY, IS THE CURRENCY OF BUSINESS & LIFE
A lack of trust is always the root issue, and the only way to create lasting change is to solve with trust. Gain the advantage of the Trust Edge, a culture supported by the 8 Pillars of Trust.
COACHING
THE 5E’S THAT INCREASE EMPLOYEE ENGAGEMENT
The 5E's of coaching—Engage, Empathy, Equip, Empower, Encourage—create a foundation for effective leadership. This approach not only develops strong leaders but also cultivates a positive, supportive culture that fuels individual and collective success within organizations.
Measurement should not be cumbersome or confusing. Your organization deserves an accurate picture of trust and engagement, with a clear path forward. “If you don’t measure it, you can’t improve it. You must have a starting point to know where you are going.” This holds true for both individuals and our teams.